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Organizing Marketing and Sales

2018-05-29
Organizing Marketing and Sales

Author: Per Andersson

Publisher: Emerald Group Publishing

ISBN: 9781787549685

Category: Business & Economics

Page: 368

View: 898

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Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

Organizing Marketing and Sales

2018-05-29
Organizing Marketing and Sales

Author: Per Andersson

Publisher: Emerald Group Publishing

ISBN: 9781787549692

Category: Business & Economics

Page: 363

View: 194

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Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

The Superior Project Organization

2001-09-06
The Superior Project Organization

Author: Frank Toney

Publisher: CRC Press

ISBN: 0824706382

Category: Technology & Engineering

Page: 386

View: 844

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This text describes global best practices, competencies, and standards of superior project organizations based on research conducted by the Top 500 Project Management Forum. It details the results of seven years of benchmarking and the bottom line value of project organizations in large functional enterprises. The text also highlights enhancements in professional image, job performance, and personal earnings.

Strategic Management between Company and Nonprofit Organization: Marketing Channel Evolution

2006-08-15
Strategic Management between Company and Nonprofit Organization: Marketing Channel Evolution

Author:

Publisher: Cuvillier Verlag

ISBN: 9783736919815

Category: Business & Economics

Page: 200

View: 142

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This study has the following significance compared to the existing studies. (1) The business strategic alliance was analyzed using the traditional marketing channel theory: This perspective also reexamined theory in terms of business strategic alliance. The new phenomena of the marketing channel may need new theories for the explanation, but considering that the new marketing channel relationship (i.e. relationship between company and nonprofit organization) did not disagree with the traditional marketing channel relationships, it is necessary to reassess the traditional marketing channel theory in order to determine which existing concepts are still effective to use and which new concepts to be added. The purpose of this perspective was to develop the concepts of marketing channel theory and understand the business strategic alliance (especially, partnership between company and nonprofit organization) mechanism that maintains the equality and bilateralism to produce innovations regardless of the existing power relationship. The functions of the mechanism consist of promotion and management of innovations, control of the power game, management of the relationship between partners, and establishment of the environmental conditions.

Concise Encyclopedia of Church and Religious Organization Marketing

2013-04-15
Concise Encyclopedia of Church and Religious Organization Marketing

Author: Robert E Stevens

Publisher: Routledge

ISBN: 9781135792596

Category: Business & Economics

Page: 186

View: 777

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Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.

Sales Training Basics

2010-02-01
Sales Training Basics

Author: Angela Siegfried

Publisher: American Society for Training and Development

ISBN: 9781607283966

Category: Business & Economics

Page: 200

View: 312

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Boundary-Spanning Marketing Organization

2012-04-24
Boundary-Spanning Marketing Organization

Author: G. Tomas M. Hult

Publisher: Springer Science & Business Media

ISBN: 9781461438199

Category: Business & Economics

Page: 84

View: 573

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​​​​​​Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.