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Point of Purchase

2018-10-24
Point of Purchase

Author: Sharon Zukin

Publisher: Routledge

ISBN: 9781317325352

Category: Social Science

Page: 443

View: 789

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This accessible, smart, and expansive book on shopping's impact on American life is in part historical, stretching back to the mid-19th century, yet also has a contemporary focus, with material on recent trends in shopping from the internet to Zagat's guides. Drawing inspiration from both Pierre Bourdieu's work and Walter Benjamin's seminal essay on the shopping arcades of 19th-century Paris, Zukin explores the forces that have made shopping so central to our lives: the rise of consumer culture, the never-ending quest for better value, and shopping's ability to help us improve our social status and attain new social identities.

Career Opportunities in the Visual Arts

2010-04-21
Career Opportunities in the Visual Arts

Author: Richard P. Clark

Publisher: Infobase Publishing

ISBN: 9781438110899

Category: Business & Economics

Page: 241

View: 633

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Presents opportunities for employment in the field of visual arts listing more than sixty-five job descriptions, salary ranges, education and training requirements, and more.

Handbook of Brand Relationships

2009-07-06
Handbook of Brand Relationships

Author: Deborah J. MacInnis

Publisher: M.E. Sharpe

ISBN: 9780765637789

Category: Business & Economics

Page:

View: 929

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Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. The Handbook of Brand Relationships includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.

Readings in Modern Marketing

2006
Readings in Modern Marketing

Author: John A. Quelch

Publisher: Chinese University Press

ISBN: 9629962799

Category: Marketing

Page: 772

View: 760

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Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.