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Research Handbook of Innovation and Creativity for Marketing Management

Research Handbook of Innovation and Creativity for Marketing Management

Author: Eric Shiu

Publisher: Edward Elgar Publishing

ISBN: 0857937944

Category:

Page: 264

View: 973

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This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity, discussing the concepts themselves as well as adopting both a company and consumer perspective. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks of knowledge, new research ideas, and a more holistic understanding of innovation and creativity combined. This Handbook targets readers who are interested in innovation and creativity in general as well as those interested in how the topics apply to marketing management. Business and management students as well as scholars who are researching, teaching or studying a subject that relates to innovation or creativity will be of interest.

Research Handbook of Innovation and Creativity for Marketing Management

Research Handbook of Innovation and Creativity for Marketing Management

Author: Eric Shiu

Publisher: Edward Elgar Publishing

ISBN: 9780857937957

Category: Business & Economics

Page: 264

View: 502

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This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.

Toward a Better Understanding of Rule-Breaking Market Behavior

Toward a Better Understanding of Rule-Breaking Market Behavior

Author: Ann-Kathrin Veenendaal

Publisher: Springer

ISBN: 9783030161071

Category: Business & Economics

Page: 240

View: 614

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This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation.

Research Handbook on Innovation in International Business

Research Handbook on Innovation in International Business

Author: Dikova, Desislava

Publisher: Edward Elgar Publishing

ISBN: 9781800882942

Category: Business & Economics

Page: 320

View: 163

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Expansive and engaging, the Research Handbook on Innovation in International Business takes a deep dive into technological, organisational, firm, and industry-level innovation. Contributions from leading experts in international business cover large multinational firms to SMEs and emerging markets, providing industry-specific insights into innovative solutions from across the globe.

Routledge Handbook of Urban Landscape Research

Routledge Handbook of Urban Landscape Research

Author: Kate Bishop

Publisher: Taylor & Francis

ISBN: 9781000811414

Category: Architecture

Page: 576

View: 835

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Landscape architecture is one of the key professions dedicated to making cities hospitable and healthy places to live, work and play, while respecting and enhancing the natural environments and landscapes we inhabit. This edited collection presents current writing about the pivotal roles that landscape architects play in addressing some of the most pressing problems facing the planet, its environments and its populations through their research, analysis and speculative practice. The book has assembled current writings on recent research structured around five major themes: governance, power and partnership; infrastructure, systems and performance; environment, resilience and climate change; people, place and design; and culture, heritage and identity. As a collection, the chapters demonstrate the diversity of themes and topics that are expanding the scholarly body of knowledge for the discipline and its relevance to the practice of landscape architecture. The contributors to this book are academic researchers and practitioners from the discipline of landscape architecture. The chapters draw on their research, teaching and experience as well as analysis of project examples. Fifty-two contributors from the United Stsates, United Kingdom, Sweden, Denmark, the Netherlands, Nigeria, Malaysia, Spain, Colombia, Australia, New Zealand and Canada discuss a diverse range of contemporary themes in urban landscape architecture. Collectively, the contributors demonstrate the breadth of experience, shared concerns and distinct issues that challenge urban landscape architecture and cities in the 21st century.

Research Handbook of Innovation for a Circular Economy

Research Handbook of Innovation for a Circular Economy

Author: Jakobsen, Siri

Publisher: Edward Elgar Publishing

ISBN: 9781800373099

Category: Business & Economics

Page: 360

View: 410

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The transition to a circular economy requires innovation at all levels of society. This insightful Research Handbook is the first comprehensive edited work examining how innovation can contribute to a more circular economy.

The International Handbook on Innovation

The International Handbook on Innovation

Author: Larisa V Shavinina

Publisher: Elsevier

ISBN: 9780080524849

Category: Education

Page: 1200

View: 751

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The International Handbook on Innovation is the most comprehensive and authoritative account available of what innovation is, how it is measured, how it is developed, how it is managed, and how it affects individuals, companies, societies, and the world as a whole. Leading specialists from around the world, responsible for much of the current research in the field, analyze the multidisciplinary and multifaceted nature of innovation, its types and levels, its criteria, its development, its management, its specificity in various domains and contexts, and societal demands on it. They consider innovation from the viewpoints of psychology, management science, business, technology, sociology, philosophy, economics, history, education, art, and public policy. With contributions from over 90 distinguished authors covering 17 nations, readers will obtain expert insight into the latest research and future developments in the field of innovation. The Handbook will present many facets of innovation including its nature, its development, its measurement, its management, and its social, cultural, and historical context. The breadth of this work will allow the reader to acquire a comprehensive and panoramic picture of the nature of innovation within a single handbook. The reader will develop an accurate sense of what spurs potentially creative and innovative people and companies toward their extraordinary achievements and exceptional performances. The handbook can be used as a reference source for those who would like information about a particular topic, or from cover to cover either as a sourcebook or as a textbook in a course dealing with innovation. Anyone interested in knowing the wide range of issues regarding innovation will want to read this handbook. Contributions from over 90 distinguished authors covering 17 nations International in scope, reflecting global perspectives Essential reading for researchers and practitioners in the fields of psychology, management science, business, technology, sociology, philosophy, economics, history, education art, and public policy

Research Handbook on Services Management

Research Handbook on Services Management

Author: Davis, Mark M.

Publisher: Edward Elgar Publishing

ISBN: 9781800375659

Category: Business & Economics

Page: 371

View: 718

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This comprehensive Research Handbook reflects the latest research breakthroughs and practices in services management. Addressing services management from a broader strategic perspective, it delves into the key issues of analytics and service robots, and their potential impact. Edited by the late Mark M. Davis, it represents an early foray into the new frontier of services management and provides insights into the future of the field.

Research Handbook on Complex Project Organizing

Research Handbook on Complex Project Organizing

Author: Graham M. Winch

Publisher: Edward Elgar Publishing

ISBN: 9781800880283

Category: Business & Economics

Page: 423

View: 742

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This Research Handbook provides a cutting-edge review of complex project organizing (CPO), and suggests fruitful avenues for future research with a focus on grand challenges and a sustainable future.

Creativity Research

Creativity Research

Author: Eric Shiu

Publisher: Routledge

ISBN: 9781136249587

Category: Business & Economics

Page: 338

View: 686

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Compared to its ‘cousin’ innovation, academic research on creativity has been less well covered in journals and books. This is despite the fact that creativity has a profound role in many different subject disciplines. This book is a unique collection of some of the latest research from a range of leading creativity researchers. Providing a clear understanding of the main concepts, this book: Introduces creativity from an inter-disciplinary perspective Discusses the environmental determinants of creativity development Explores creativity research in the differing disciplines of business, music and education Creativity Research will be of interest and importance to researchers across a variety of subject disciplines, as well as students and practitioners of creativity, innovation and organizational behaviour, amongst others.

Research Handbook on Export Marketing

Research Handbook on Export Marketing

Author: Craig C. Julian

Publisher: Edward Elgar Publishing

ISBN: 9781781954393

Category: Business & Economics

Page: 456

View: 137

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The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through

Research Handbook of Sustainability Agency

Research Handbook of Sustainability Agency

Author: Teerikangas, Satu

Publisher: Edward Elgar Publishing

ISBN: 9781789906035

Category: Business & Economics

Page: 464

View: 460

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This innovative Research Handbook answers crucial questions about how individuals and organisations can make a difference towards sustainability. Offering an integrative perspective on sustainability agency, it reviews individual, active, organisational and relational forms of sustainability agency, demonstrating the capacity of individuals and organisations to act toward sustainable futures.