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Research Handbook on Brand Co-Creation

Research Handbook on Brand Co-Creation

Author: Markovic, Stefan

Publisher: Edward Elgar Publishing

ISBN: 9781839105425

Category: Business & Economics

Page: 448

View: 676

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Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Author: Rozenes, Shai

Publisher: IGI Global

ISBN: 9781522520856

Category: Business & Economics

Page: 507

View: 133

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Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

The Co-Creation Handbook

The Co-Creation Handbook

Author: Alida Birch

Publisher: Luminare Press

ISBN: 193730339X

Category: Self-Help

Page: 162

View: 489

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The Co-Creation Handbook will lead you through a life changing process. This journey will teach you to set your own path with clear intention, make your own choices, enlist the assistance of the Spirit World, collaborate with the Universal powers and turn your visions and goals into your reality. The Co-Creation methods taught in this book are life-altering, giving you the manifestation skills to move forward in every area of your life, to enhance your creativity, and create a more joyful life and a better world. The first book of its kind, The Co-Creation Handbook utilizes shamanic methods to walk you through the creative process step-by-step with a clear manual and an 8-week downloadable Audio Program.

Revisiting Value Co-creation and Co-destruction in Tourism

Revisiting Value Co-creation and Co-destruction in Tourism

Author: Elina (Eleni) Michopoulou

Publisher: Routledge

ISBN: 9781000531077

Category: Business & Economics

Page: 160

View: 465

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This book assists the better understanding of value co-creation and co-destruction in tourism development by bringing together different perspectives and disciplines. It provides some examples of how value can be co-created or co-destroyed within the context of tourism. Tourism is susceptible to uncertainty and incidents that can directly impact the supply and demand of its discretionary products and services. Consensus has been reached among practitioners and academics that consumer experience is more important than ever for enterprises as well as destinations, as the sector has become globalized, reached maturity and become highly competitive. Still, the pathway to success (or failure) lies within the overall satisfaction of visitors and tourists, which heavily depends on perceived value; a concept that can be co-created or co-destroyed by the very interaction between all social actors and stakeholders involved. Value creation or destruction is critical not just for traditional supply and demand, but also for an array of actors across value and distribution chains (including, for example, staff and intermediaries across the networks). The book will be of great value to scholars, students and policymakers interested in tourism studies and practices and service management, as well as professionals in the field of tourism management. The chapters were originally published as a special issue of the journal, Tourism Planning & Development.

The Art of Co-Creation

The Art of Co-Creation

Author: Bryan R. Rill

Publisher: Springer

ISBN: 9789811085000

Category: Education

Page: 431

View: 600

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This book illustrates how to design and implement co-creation, a powerful form of collective creativity that harnesses the potential of teams and can generate breakthrough insights. Skilled leaders and facilitators can utilize this approach to unleash the creative potential of their organizations. Drawing from years of applied research, the authors bring together insights from the fields of design and organizational development into an evocative and pragmatic “how-to” guidebook. Taking a human-centred rather than process oriented perspective, the book argues that experience design separates true co-creation from other forms of collective efforts and design thinking. Collective moments of creative insight emerge from the space between, an experience of flow and synchronicity from which new ideas spring forth. How to create and hold this space is the secret to the art of co-creation. Collective breakthroughs require stakeholders to undergo a journey from the world of their existing expertise into spaces of new potential. It requires leaders moving from a position of dominating space to holding the space for others, and developing core capacities such as empathy and awareness so that teams can engage each other co-creatively. This book uncovers the secrets of this journey, enabling process designers to develop more effective programs.

The Co-Creation Paradigm

The Co-Creation Paradigm

Author: Venkat Ramaswamy

Publisher: Stanford University Press

ISBN: 9780804790758

Category: Business & Economics

Page: 360

View: 895

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A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."

Managing Value Co-creation in University-Industry Partnerships

Managing Value Co-creation in University-Industry Partnerships

Author: Rafal Dudkowski

Publisher: Springer Nature

ISBN: 9783030604776

Category: Business & Economics

Page: 229

View: 567

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This book discusses how academic institutions can play a principal role in companies innovation strategy. The characteristics of University-Industry collaboration are strongly related to the social aspect of the activity of collaborating agents oriented towards a common object of work. To analyze this phenomenon, the author applies one of the concepts from the “Practice-Based Approach", namely the concept of the Activity Network to understand the collaboration process of R&D activities in a Nordic (Telia) and Swiss (Swisscom) Telecom Companies developing innovative products. The author focuses on four phases of University-Industry innovation partnership building: identification, selection, formation and navigation. The study shows the interactions between individuals, the contexts in which they act and explores ways in which collaborative value co-creation is managed. This pioneering research offers new theoretical insights and managerial implications on how these dynamics influence innovation in companies. It will thus be invaluable to international scholars, researchers of R&D and innovation as well as business managers.

Emerging Ecosystem-Centric Business Models for Sustainable Value Creation

Emerging Ecosystem-Centric Business Models for Sustainable Value Creation

Author: Ziouvelou, Xenia

Publisher: IGI Global

ISBN: 9781799848448

Category: Business & Economics

Page: 237

View: 646

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A hyperconnected, constantly evolving world has emerged. A world where people (internet of people), things (internet of things), and data (internet of data) are linked together, shaping the global economy while demanding new, innovative approaches for value creation. The era of hyper-connectivity is no longer characterized by centralized firm-centric business structures and traditional intra-firm and inter-firm processes. Open, distributed ecosystemic formations have started to emerge, utilizing cutting edge technologies to harness the collective power, co-creation ability, and intelligence of the crowd, the data, and the environment in an open participatory value co-creation mode. However, the question has become whether the frameworks, models, and tools that organizations use to create value will remain the same in the new business environment and within the organizations themselves. Existing literature on ecosystems, business models, and business model innovation are starting to examine these aspects. Emerging Ecosystem-Centric Business Models for Sustainable Value Creation explores emerging technology-enabled ecosystems and ecosystem-centric business models in theory and practice, from a business and technological perspective, and in a range of industrial settings, aiming to contribute to the existing knowledge of innovative technology-advanced ecosystems and business models, facilitating their design, implementation, and sustainable value creation. It examines the dynamics of this technology-powered revolution and how it is influencing the foundations of value creation and business modeling in novel ecosystemic formations across the HMD triangle: human, machine, and data. The target audience of this book is researchers and professionals in the fields of innovation, business, and strategy as well as computer science and information technology, along with managers, executives, practitioners, researchers, academicians, and students interested in new ways to create value in emerging and future ecosystems via innovative ecosystem-centric business models and strategies.

Research Handbook on Brand Co-Creation - Theory, Practice and Ethical Implications

Research Handbook on Brand Co-Creation - Theory, Practice and Ethical Implications

Author: Stefan Markovic

Publisher: Edward Elgar Publishing

ISBN: 1839105410

Category:

Page: 448

View: 468

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Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders. Chapters contribute to clarifying the ontological and epistemological assumptions underlying brand co-creation, gaining deeper insights into the co-creation of intangible and tangible brand assets, as well as uncovering the ethical implications of brand co-creation. The impressive selection of contributors also foreshadow and critically reflect on possible future developments related to brand co-creation, and illustrate practical applications in the form of case studies. In an ever more interconnected business environment, this timely Research Handbook will be an ideal read for students studying courses related to branding, marketing, innovation and business ethics. It will also be welcomed by scholars conducting research in these fields, as well as practitioners and managers implementing co-creation strategies.

Co-Creation and Smart Cities

Co-Creation and Smart Cities

Author: Shenja van der Graaf

Publisher: Emerald Group Publishing

ISBN: 9781800436022

Category: Political Science

Page: 140

View: 610

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Co-creation and Smart Cities: Looking Beyond Technology highlights a more robust value-based perspective on public service development and delivery, helping structure co-creation processes that foster responsible innovation and a systemic, value-based approach to sustainable urban development.

Co-creation in Migration Studies

Co-creation in Migration Studies

Author: Lore Van Praag

Publisher: Leuven University Press

ISBN: 9789462702882

Category: Social Science

Page: 296

View: 765

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Challenges and pitfalls of co-creative methods applied to migration studies Co-creative methods are increasingly used to understand and facilitate integration processes of migrants in immigrant societies. This volume aims to contribute to the debates on the ways in which co-creative methods may advance migrant integration. More specifically, the contributions investigate how co-creative research strategies can provide insights into how integration processes into various domains of immigrant society (e.g. language learning, housing, employment) are shaped, and how they can contribute to policy making and new policy practices. Because co-creative methods are relatively new approaches to research and policy making, the authors evaluate and demonstrate the pitfalls and benefits of using them. Starting with a theoretical and methodological overview of co-creative methods, empirical chapters document and critically assess ongoing research experiences and studies to incorporate co-creative methods in academic research across Europe. Co-creation in Migration Studies analyses the use of co-creative methods in migrant research and policy making, reflects upon the conditions required to successfully implement these methods, and offers new insights and recommendations for future research and policy making practices.

Distributed, Ambient and Pervasive Interactions. Smart Environments, Ecosystems, and Cities

Distributed, Ambient and Pervasive Interactions. Smart Environments, Ecosystems, and Cities

Author: Norbert A. Streitz

Publisher: Springer Nature

ISBN: 9783031054631

Category: Computers

Page: 446

View: 409

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The two-volume set, LNCS 13325 and 13326, are conference proceedings that constitutes the refereed proceedings of the 10th International Conference on Distributed, Ambient and Pervasive Interactions, DAPI 2022, held as part of the 24th International Conference, HCI International 2022, which took place during June-July 2022. The conference was held virtually due to the COVID-19 pandemic. The 58 papers of DAPI 2022 are organized in topical sections named for each volume: Part I: User Experience and Interaction Design for Smart Ecosystems; Smart Cities, Smart Islands, and Intelligent Urban Living; Smart Artifacts in Smart Environments; and Opportunities and Challenges for the Near Future Smart Environments Part II: Smart Living in Pervasive IoT Ecosystems; Distributed, Ambient, and Pervasive Education and Learning; Distributed, Ambient, and Pervasive Well-being and Healthcare; and Smart Creativity and Art.