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The Expert's Edge: Become the Go-To Authority People Turn to Every Time

The Expert's Edge: Become the Go-To Authority People Turn to Every Time

Author: Ken Lizotte

Publisher: McGraw Hill Professional

ISBN: 9780071662192

Category: Business & Economics

Page: 266

View: 133

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You've seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the “thoughtleaders,” the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media. Sound bite needed for what's happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman! What about you? Who seeks you out for opinions for trends in your specialty? Are you merely an expert in your field or are you the expert? Do you dream of attaining higher levels of business fame and fortune? Is there a way to make that happen? The answer is Yes-if you've got The Expert's Edge. An action-ready program of proven success strategies, this easy-to-follow game plan can turn any level of entrepreneur into the must-have expert that prospects and media seek out before all others. You raise your profile, expand demand for your services, and increase your profits. Just follow the “Five Pillars of Thoughtleading”: 1. Publish articles and books 2. Speak regularly to groups and companies 3. Inspire with “fresh” thinking 4. Attract ongoing media attention 5. Leverage the Internet creatively Used together, these Five Pillars offer an unbeatable strategy for positioning your business as the only one to call. Prospects and clients will think only of you when your service or product is needed. Your competitors are left struggling to catch up. No matter what you do-entrepreneur, intrapreneur, consultant, manager or specialist-The Expert's Edge will elevate you to an enviable status as the go-to-authority in your field.

The Expert's Edge: Become the Go-To Authority People Turn to Every Time

The Expert's Edge: Become the Go-To Authority People Turn to Every Time

Author: Ken Lizotte

Publisher: McGraw Hill Professional

ISBN: 9780071495677

Category: Business & Economics

Page: 269

View: 172

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You've seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the “thoughtleaders,” the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media. Sound bite needed for what's happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman! What about you? Who seeks you out for opinions for trends in your specialty? Are you merely an expert in your field or are you the expert? Do you dream of attaining higher levels of business fame and fortune? Is there a way to make that happen? The answer is Yes-if you've got The Expert's Edge. An action-ready program of proven success strategies, this easy-to-follow game plan can turn any level of entrepreneur into the must-have expert that prospects and media seek out before all others. You raise your profile, expand demand for your services, and increase your profits. Just follow the “Five Pillars of Thoughtleading”: 1. Publish articles and books 2. Speak regularly to groups and companies 3. Inspire with “fresh” thinking 4. Attract ongoing media attention 5. Leverage the Internet creatively Used together, these Five Pillars offer an unbeatable strategy for positioning your business as the only one to call. Prospects and clients will think only of you when your service or product is needed. Your competitors are left struggling to catch up. No matter what you do-entrepreneur, intrapreneur, consultant, manager or specialist-The Expert's Edge will elevate you to an enviable status as the go-to-authority in your field.

The Speaker's Edge

The Speaker's Edge

Author: Ken Lizotte

Publisher: Maven House

ISBN: 9781938548376

Category: Business & Economics

Page: 216

View: 449

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Speakers for business and nonprofit events are sought out every day by meeting planners and program directors. Those who get the call are typically those who fill a specific need and can boast appropriate credentials and experience. The Speaker's Edge shows you how to land these speaking engagements, especially ones that pay. This comprehensive book covers all the conventional means for locating and winning speaking engagements as well as clever, innovative tactics practiced by the most successful veteran speakers. You'll learn how to: Position yourself as the go-to thought leader in your field of expertise; Use effective tools to highlight your speaker value, including videos, speaker sheets, and speaker bureaus; Consider a variety of speaking opportunities, such as serving on panels, hosting events, and participating in webinars; Locate attractive speaking venues, and successfully use the proposal systems such venues require; Consider what volunteering for pro bono gigs offer as venues for practice and visibility; Negotiate great deals, including setting fees, requesting expenses, and offering options to meeting planners; Maximize your speaking experience, including selling products, arranging follow-up gigs, and soliciting referrals. By employing the recommendations in this book, you will elevate your speaking career and and business to new heights.

Think Write Grow

Think Write Grow

Author: Grant Butler

Publisher: John Wiley & Sons

ISBN: 9781118219034

Category: Business & Economics

Page: 200

View: 183

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In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Write: Shows you how to articulate your ideas into effective communication. 3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile. Key features: Shows you how to go from expert to influential thought leader Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm. Explains techniques used by politicians, public figures and the CEOs of our biggest companies. Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.

FYI

FYI

Author: Michael M. Lombardo

Publisher:

ISBN: PSU:000065779644

Category: Career development

Page: 580

View: 515

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"For learners, managers, mentors, and feedback givers."

Conversations on the Edge of the Apocalypse

Conversations on the Edge of the Apocalypse

Author: David Jay Brown

Publisher: St. Martin's Press

ISBN: 9781466888067

Category: Religion

Page: 288

View: 488

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In his latest interview collection, David Jay Brown has once again gathered some of the most interesting minds of today to consider the future of the human race, the mystery of consciousness, the evolution of technology, psychic phenomena, and more. The book includes conversations with celebrated visionaries and inspirational figures such as Ram Dass, Noam Chomsky, Deepak Chopra, and George Carlin. Part scientific exploration, part philosophical speculation, and part intellectual rollercoaster, the free-form discussions are original and captivating, and offer surprising revelations. Conversations on the Edge of the Apocalypse is a new look into the minds of some of our groundbreaking leaders and is the perfect gift for science fiction and philosophy fans alike.

The Edge: 50 Tips from Brands that Lead

The Edge: 50 Tips from Brands that Lead

Author: Allen P. Adamson

Publisher: St. Martin's Press

ISBN: 9781137332585

Category: Business & Economics

Page: 288

View: 130

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In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moments notice. Any misstep away from the brand message becomes a catastrophe as companies are no longer afforded the luxury of tweaking their message as a commercial, ad, or story develops, resulting in damage control that not only costs the brand money, but also costs customer support, hurting a brand's image and integrity. In The Edge, Allen Adamson examines how the leading brands of today maintain their dominance in the market utilizing the strategies put forth in his previous books BrandSimple and BrandDigital. Adamson succinctly accounts specific challenges facing the biggest brands of today, from major companies like Apple and General Mills to celebrity brands like Lady Gaga and Jay Z. He reveals the guiding principles employed to ensure the message stays focused, remains clear, and continues to drive a brand to the top of the market.

Water Power Bill

Water Power Bill

Author: United States. Congress. House. Committee on Public Lands

Publisher:

ISBN: UOM:39015068003980

Category: Hydroelectric power plants

Page: 772

View: 408

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Congressional Record

Congressional Record

Author: United States. Congress

Publisher:

ISBN: MSU:31293011645508

Category: Law

Page:

View: 663

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The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)

The Presentation Playbook

The Presentation Playbook

Author: Andy Saks

Publisher: Spark Presentations

ISBN: 099143630X

Category:

Page: 218

View: 482

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AS IN SPORTS, great presentations start with great preparation. The Presentation Playbook: Be a Most Valuable Presenter (MVP), Volume 1: Analyzing Your Scouting Reports invites you into a truly unique, in-depth preparation process that will change your perception of speaking itself. You'll know how to calculate the vast value of every audience members, prevent and respond to disasters in your speaking environment, outsmart your speaking competitors, and turn any audience into your loyal fans. You'll position yourself to build and run the right play for every speaking situation. "Andy Saks's helpful guide for business speakers, The Presentation Playbook Series, breaks down the essentials for successful public speaking and explains them in a way that's not only fun, but also foolproof. This is a must for anyone who has ever had to white knuckle it through a corporate speech in a crowded conference room." Mitch Albom, author of Tuesdays with Morrie and other international bestsellers, columnist, radio and TV personality "When you present poorly, the only compelling message your audience yearns for is, 'The End ' Present well and you create confidence, credibility, and leave your audience wanting more. Andy's book will empower you to create robust and effective presentations." Thomas C. McGraw, CEO, FNB Bancorp & First National Bank of Northern California "The Presentation Playbook Series is a comprehensive flight plan for delivering your best from any platform. Packed full of easy-to-implement tools and techniques, this book is a must read for anyone looking to elevate their speaking skills to engage any audience to take action." Rob "Waldo" Waldman, Hall of Fame Speaker and author of the national bestseller Never Fly Solo "Don't just read this book...hoard it and study it " Ken Lizotte CMC, author of The Expert's Edge: Become the Go-To Authority People Turn to Every Time (McGraw-Hill) Andy Saks is the owner and lead speaker of Spark Presentations. With a unique approach that incorporates fun and focus into training, his strategies ensure presenters deliver compelling messages reaching more people. Participating in nearly 300 events, Andy has consulted for a broad spectrum of organizations, from trade show booth staff at Bank of America, to scientists at Millennium Pharmaceuticals, to retail salespeople At Best Buy, and more.

Invention

Invention

Author: James Dyson

Publisher: Simon and Schuster

ISBN: 9781471198762

Category: Biography & Autobiography

Page: 293

View: 275

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Dyson has become a byword for high performing products, technology, design and invention. Now, James Dyson, the inventor and entrepreneur who made it all happen, tells his remarkable and inspirational story in Invention: A Life. Famously, over a four-year period, James Dyson made 5127 prototypes of the cyclonic vacuum cleaner that would transform the way houses are cleaned around the world. In devoting all his resources to iteratively developing the technology, he risked it all, but out ofmany failures and setbacks came hard-fought success. His products - including vacuum cleaners, hair dryers and hair stylers, and fans and purifiers - are not only revolutionary technologies, but design classics. This was a legacy of his time studying at the Royal College of Art in the 1960s, when he was inspired by some of the most famous artists, designers and inventors of the era, as well as his engineering heroes such as Frank Whittle and Alec Issigonis. In Invention: A Life, Dyson reveals how he came to set up his own company and led it to become one of the most inventive technology companies in the world. It is a compelling and dramatic tale, with many obstacles overcome. Dyson has always looked to the future, even setting up his own university to help provide the next generation of engineers and designers. For, as he says, 'everything changes all the time, so experience is of little use'. Whether you are someone who has an idea for a better product, an aspiring entrepreneur, whether you appreciate great design or a page-turning read, Invention: A Life offers you inspiration, hope and much more.